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For the Banks in Luxembourg, multilingualism is essential

For the Banks in Luxembourg, multilingualism is essential

As the leading financial centre in the Euro zone, after Frankfurt and Munich, Luxembourg is a multicultural country, resolutely oriented towards the international market and enjoys good economic and social stability. With its advantageous taxation, an attractive...
A look at the worst commercial translations

A look at the worst commercial translations

When a company launches a new product, it must recognise that the product might be received differently depending on the country. Consequently, the target market must be analysed before internationally commercialising the product. It seems that some marketing...